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NIKE AM97 ULTRA

Artworking for the campaign launch of the Air Max 97 Ultra at their flagship store – Niketown, London. This work was produced whilst working for the agency Genix Imaging.

The launch was a complete store takeover – this included the windows, pillar, impact zone and engage areas. My role in this job was predominantly artworking but also some minor retouching, Due to the size of the project and time constraints involved I was assisted by some of my team in order to complete the project on schedule.

The client provided us with a creative directive for guidance. We supplied the client with a presentation deck and this was used for feedback and approvals of artwork.

  • Client:

    Nike

  • Target Audience:

    Fashion conscious consumers between 15-40

  • Software Used:

    Adobe inDesign, Adobe Photoshop, Adobe Illustrator

  • Photography credit:

    Tom D Morgan

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