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Artworking for the campaign launch of the Nike Apple watch at their flagship store – Niketown, London. This work was produced whilst working for the agency Genix Imaging.

The launch was a complete store takeover – this included the windows, pillar, impact zone and engage areas. My role in this job was predominantly artworking but also some minor retouching, I was assisted by some other team members in order to complete on schedule. We were supplied with a creative directive to use as strict guidelines. The client was supplied with a presentation deck and this was used for feedback and approvals.

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  • Client:


  • Target Audience:

    Fitness fanatics / Tech lovers between 15-30

  • Software Used:

    Adobe inDesign, Adobe Photoshop, Adobe Illustrator

  • Photography credit:

    Tom D Morgan


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